5 Reasons behind export failure and how to avoid them
Between 2010 and 2013, there was a boom in the number of Spanish SMEs that went international, according to data provided by the country’s tax and customs authorities. Still, a mere 32.5% of all companies selling abroad can be regarded as regular exporters, and it is they who generate 93% of total export revenue. Although the reasons behind this uninspiring export performance can be diverse, here I single out the ones I personally feel play the biggest role. 1. Exports are not a long-term strategic goal, and therefore, senior management is not committed to sustain them long-term. This approach treats … Read more
