Why aren’t our export sales growing as planned?
The differences between domestic and export sales (from a Spanish perspective). Some time ago, during an informal talk with a highly-qualified and talented Managing Director, I was surprised with the following statement: “In our company we are doing the same with exports as we are at home, but we still aren’t growing as planned”. After asking him a few questions, I learnt that his company was fully committed to developing their export sales – he himself was leading the project – but they were unaware of having made any mistakes in implementing their export plan. That conversation inspired me to … Read more
