Nation Brand Index

Brexit: an outsider’s view on its impact on the UK’s country image.

The EU referendum and its likely implications on the UK’s country image. In the recent EU referendum, the majority of British people voted to leave the EU, but what does this decision entail for the UK’s country image? The implications of the leave vote on the UK’s country image stretch far beyond the actual decision. Key considerations include: the leave and remain campaigns before the actual vote, the arguments they made to support their cases, the actual people (and their personal brands) supporting either side of the argument, the way the British public related to either camp, and most recently, … Read more